Beauty Companies Turn To Artificial Intelligence

A salon supply store like Regal can help salons look their best so they can attract and keep customers in a competitive business environment.

In an effort to grab customers in the skin care business, more and more beauty companies are turning to artificial intelligence to help them capture information about their customers that helps them customize treatment.

Beauty is big business, and it’s worth it to companies to find every advantage they can when trying to get a bigger piece of the cosmetics pie. After all, the average American woman will spend up to $300,000 on face products in her lifetime, according to a 2017 SkinStore study, the Huffington Post reported.

Artificial intelligence helps companies know more about their customers so that they can better understand what consumer want, and even to personalize products to the specific consumer. Some companies have amassed giant databases that look at such things as humidity and sun exposure when developing products for a certain part of the country.

One database, for the cosmetics company Proven, boasts more than 8 million consumer product reviews, information about more than 100,000 beauty products and 20,000 beauty ingredients, and more than 4,000 scientific articles about skin.

Shoppers fill out a survey about their skin and other details related to their location and lifestyle. Artificial intelligence then connects key words in the database to find products in different categories with the best ingredients and review ratings to find exactly what a customer is looking for to specifically treat their skin. The data also is categorized by skin type, ethnic background and geographic region.

The founders of online skin care companies acknowledge that artificial intelligence is not the end-all solution to skin care. For example, a robot is not able to tell if a consumer will find a moisturizer soothing or too greasy.

There is still the need for human judgment, and the technology is just there to support it.

Salon Business Not Yet Ready to Become On-Demand

We live in an age of on-demand services like ride-sharing services Uber and Lyft. But is the beauty industry moving to on-demand as well?

Turns out patrons still prefer going to beautiful salons, like those with Ceriotti salon furniture from Italy, rather than using an app to summon a stylist to their home, the Los Angeles Times reported.

Experts have found that people still enjoy the experience of going to a salon for a blowout or haircut, not summoning a stylist to their home on-demand. Only a small segment of the population wants to go the on-demand route, while most people still want to treat themselves to the full salon ambience and experience.

On-demand mobile beauty services promise low overhead and that the paton can enjoy services in the comfort of their own home. The promise was that salons didn’t need a physical location, but could just come to the consumer yet still provide a consistent brand.

But companies found that brand awareness and customer acquisition costs were obstacles to their success.  And the lack of a physical salon space meant stylists had to spend time traveling and could not have as many appointments in a day, which limited their earning potential.

That led to mobile stylists having to charge more than stylists with a physical salon space to make up for the travel expense and limited appointments. And salon apps that undercut competitor prices to build a customer base weren’t able to sustain that model and become profitable.

There are also liability issues to consider when someone is in a private home and, because of the nature of the work, touching a client.

The field is very competitive, and people like to develop a personal relationship with the person who’s doing their hair once a month. An on-demand app may not allow patrons to choose who shows up at their house to give them that monthly haircut, just like a customer can’t choose their Uber or Lyft driver.

Harry Potter Fans Embrace Butterbeer Hair Color

Modern salon furniture is not something that’s discussed in the Harry Potter books, as their focus on fashion skews more towards wearing robes and house colors. But unless they’re Muggles, everyone in the realm of the Harry Potter books knows about and enjoys the beverage butterbeer.

But you don’t have to be part of the wizarding community to enjoy butterbeer in a unique way that is predicted to be a trend in 2018 — butterbeer as a hair color.

In the Harry Potter books, Butterbeer is a yellow beer-like beverage described as tasting “a little bit like less-sickly butterscotch.” It has a slight alcoholic content, and Harry and his fellow students from Hogwarts buy it when visiting the nearby village of Hogsmeade.

In the real world, butterbeer is served at the Wizarding World of Harry Potter in Universal Studios, and press materials describe the drink as “reminiscent of shortbread and butterscotch,” according to Fox News.

In Bon Appetit’s January 2002 issue, J.K. Rowling, author of the book series, was asked what butterbeer tastes like, and she said: “I made it up.”

Universal said the version they sell, which is sold in two varieties, regular and frozen, was tasted and approved by Rowling.The regular version is drawn from a tap like beer, then whipped topping is added. They have declined to share the recipe, but the recipe below is a version shared by Fox. Just don’t use it on your hair.

And as for butterbeer hair color? It is various shades of butterscotch yellow, as you can imagine. You can see photos of butterbeer hair color on Revelist here.

BUTTERBEER

1 cup light or dark brown sugar

2 tablespoons water

6 tablespoon butter

1/2 teaspoon salt

1/2 teaspoon cider vinegar

3/4 cup heavy cream, divided

1/2 teaspoon rum extract

Four 12-ounce bottles cream soda

In a small saucepan over medium, combine the brown sugar and water. Bring to a gentle boil and cook, stirring often, until the mixture reads 240 F on a candy thermometer.

Stir in the butter, salt, vinegar and 1/4 heavy cream. Set aside to cool to room temperature.

Once the mixture has cooled, stir in the rum extract.

In a medium bowl, combine 2 tablespoons of the brown sugar mixture and the remaining 1/2 cup of heavy cream. Use an electric mixer to beat until just thickened, but not completely whipped, about 2 to 3 minutes.

To serve, divide the brown sugar mixture between 4 tall glasses (about 1/4 cup for each glass). Add 1/4 cup of cream soda to each glass, then stir to combine. Fill each glass nearly to the top with additional cream soda, then spoon the whipped topping over each.