Think salon treatments are just for women? Studies show that’s no longer true.

A study by the market intelligence agency Mintel showed that almost half (47 percent) of young men in the United Kingdom had had a spa, in-store or beauty salon treatment in the past 12 months, up from 33 percent in 2015.

Modern Salon Media recently conducted a comprehensive study on men’s grooming, which found that a trip to a salon for a haircut includes a wash and blowdry for 83 percent of men.

Twenty two percent of professionals said a men’s cut at their salon includes shaving the neck with a straight razor.

And they report that their salons/barbershops charge an average $28.30 for a men’s cut. Forty-four percent of men get their hair cut at a barbershop, followed by 32 percent at a salon.

And what kind of things are they having done? Readers Digest lists several grooming treatments all men should be getting, including:

  • Eyebrow waxing and tweezing — Men should ask their hair stylist to trim their eyebrows when they go for a haircut, and should consider eyebrow waxing if they have a unibrow.
  • Professional lowlights — Lowlights are recommended if your hair color is beginning to fade. You can get lowlights to blend in gray.
  • Spa facials — Professional facials once a month purify your pores and remove blackheads, flaking, and ingrown hairs.
  • Mani/pedis — Pedicures eliminate dry, dead skin from the soles of feet, and manicures prevent hangnails.
  • Body hair grooming — Men with a hairy back, chest, arms, or torso may want to consider professional waxing.
  • Collagen treatments — Collagen hair treatments treat thinning hair.
  • Facial hair grooming — Facial hair grooming can be done in a salon or at home. Don’t forget to get a nose and ear-hair trimmer.

Regal Hair is a salon supply store that provides modern salon furniture, including Cerrotti salon furniture, to quality hair care providers. Visit their website for more information about beauty treatment equipment.